This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. We are committed to protecting your personal data and respecting your privacy.

Information We Collect

We may collect the following categories of information:

  • Account Information: When you create an account, we collect your username, email address, and password credentials.
  • Order Information: To process your purchases, we collect billing address, shipping address, payment method details, and order history.
  • Communication Data: When you contact our customer service team, we retain records of your inquiries and our responses.
  • Usage Data: We automatically collect certain information about your device and browsing behaviour, including IP address, browser type, pages viewed, time spent on pages, and referring website addresses.
  • Preference Data: Information about your favourite characters, series, or collectible categories helps us personalise your shopping experience.

How We Use Your Information

We use your information for the following purposes:

  • To process and fulfil your orders, including payment verification, shipping coordination, and delivery notifications
  • To manage your account and provide customer support
  • To communicate important updates, such as order confirmations, shipping delays, or product recall notices
  • To improve our website functionality, product recommendations, and overall user experience
  • To detect and prevent fraud, unauthorised transactions, or other security issues
  • To comply with applicable legal obligations

Legal Basis for Processing

We process your personal data only when we have a valid legal basis, including:

  • Performance of a contract (for example, fulfilling your order)
  • Compliance with legal obligations
  • Our legitimate business interests, provided they do not override your fundamental rights
  • Your consent, where required by law

Sharing Your Information

We do not sell your personal data to third parties. We may share your information only in the following limited circumstances:

  • Service Providers: Trusted third parties that help us operate our website, process payments, fulfil shipments, or analyse traffic. These parties are contractually obligated to protect your data and may only use it for specified services.
  • Business Transfers: If our business undergoes a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. You will be notified of any such change.
  • Legal Requirements: When required by law, regulation, legal process, or enforceable governmental request, we may disclose your information to relevant authorities.
  • Fraud Protection: To investigate and prevent fraudulent or unauthorised activities.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Secure socket layer (SSL) encryption for data transmission
  • Restricted access to personal data on a need‑to‑know basis
  • Regular security assessments of our systems

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Order records are typically kept for tax and accounting purposes for the period required by applicable regulations. Account information is retained until you close your account or request its deletion.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal data, subject to certain legal exceptions
  • Restriction: Request that we limit the processing of your data in specific circumstances
  • Portability: Request a machine‑readable copy of your data to transfer to another service provider
  • Objection: Object to processing based on our legitimate interests

To exercise any of these rights, please contact us using the methods described on our Contact page. We will respond within the time frame required by applicable law.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

Children‘s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can take appropriate steps to delete such data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any revisions will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically. Continued use of our website after changes are posted constitutes acceptance of the modified terms.

Third‑Party Links

Our website may contain links to external sites operated by other organisations. This Privacy Policy does not apply to those third‑party websites. We are not responsible for the privacy practices or content of any external sites. We recommend reviewing the privacy policies of any third‑party websites you visit.

Questions or Concerns

If you have any questions about this Privacy Policy or how we handle your personal data, please refer to our Contact page for information on how to reach us. We take privacy concerns seriously and will investigate all legitimate complaints.

Effective Date

This Privacy Policy is effective as of the date published on our website.